Overnight, millions of users became unpaid influencers and key brand advocates as they shared their listening across social media.įollowing this spike in user-generated content, Wrapped’s marketing appeal snowballed into the FOMO effect – better known as ‘fear of missing out’ – across non-users. Tongue-in-cheek, humorous billboards and social media posts that leveraged the yearly music trends and mock comical user playlists.Subscribers receiving their personalised listening data from the past year (most streamed artists, genres, songs, the amount of time spent listening to music, etc.).Music carries a certain nostalgia Spotify used this to humanise its brand, bringing personal taste and self-expression to the fore. Spotify used many channels, including different types of social media ads, to celebrate their users and music in general. Spotify’s Wrapped campaign brought customer data to life. What makes social media campaigns go viral? Spotify #Wrapped Campaignīest in class for: Using data to tell a story.World Health Organisation #SafeHands Challenge.NSW Police #Memes Social Media Campaign.National Geographic #YourShot Instagram Campaign.Media Entertainment & Arts Alliance (MEAA) #RightToKnow Social Media Campaign.Heineken #WorldsApart Social Media Campaign.Gillette #TheBestMenCanBe and #MyBestSelf Social Media Campaigns.Starbucks #UnicornFrappuccino Social Media Campaign.The image on Instagram received over 40 favorites. Maxis Malaysia excited fans by talking about the new One Plus phone. Selamat Hari Malaysia, fellow Malaysians! #HariMalaysia /88BbvlMdXf We may have our differences, but we share the same tune. Tune Talk made this simple greeting for Malaysia day, and received over 150 retweets and 40 favorites. Holiday greetings are a big engagement magnet on social media. This got over 44,000 likes and 1,100 comments. To make the already exciting contest more relatable, Uninor challenged fans to share a video saying the campaign name with their mouth full.

Winning free goodies and a top-notch cell phone is a great tactic to persuade fans to participate in a brand’s campaign. Posted by Qualcomm on Monday, 14 September 2015 Yuk isi baterai mobil kamu seperti smartphone.

Digital activation ideas 2020